The building of a website is comparable to the creation and development of a business. In building a business, a business has to undergo the necessary stages in its creation. In the same manner, a website has to undergo several stages in its creation and development before it can solidify its ranking in the search engine results page (SERP). Ranking higher in the SERP is one of the primary aims of website owners, because if a website ranks higher in the SERP, it can draw in more views and more potential clients, especially, if the website is a business website. More views and inquiries will basically translate to more business opportunities and monetary returns. Likewise, in building a website, you need to invest time and money to make sure that your website will rank higher in the SERP. Time investment is critical because it takes time to create a website that would rank high. Moreover, monetary investment is also necessary because often you have to avail of the service of an SEO expert to ensure that your website will rank higher in the search engine page results. Understanding the nitty-gritties of website creation is necessary if you want your effort to be rewarded in the long run.
It is a fact that if your website ranks higher in the SERP, you will be able to monetize your website. Hence, it is critical that you follow the necessary stages in the buildup of your website to ensure that your website will reach the top rank in the SERP, and in turn, it will bring you the necessary monetary and business ROI.
Stages in Website Building
The first stage in the buildup of a website is the keyword research. There are certain keywords which are frequently used by searchers in searching for a product or service. To know these keywords and to place them strategically in your web pages are sure ways by which search engine can properly catalogue your website. Hence, you should do your assignment and search for these keywords, and later on spruce up your website contents with these keywords. You’ll know that you have zeroed in on the right keywords if you have keywords which are relevant, and if the searchers use these keywords regularly in their search for a website like that of yours.
The second stage in building a website is the building of a “silo” of links. Quality links are critical to the ranking of your website. Search engines will look for these links and will rank your site according to the amount of quality links in and out of your website. Hence, you need to engage in a “Link Building process” to ensure that your website is replete with quality links that would prod the search engines to rank your website higher in the SERP. The link building stage also requires you to create links to high PR sites. These PR links can readily bring in link juices to your site. More link juices will easily translate to a higher ranking for your website. One caveat, however, which you have to bear in mind, is that you should make your links look natural, because artificially created links are prohibited by most search engines.